Monsoon travel surges

Increased demand for monsoon travel drives online travel agencies, offering attractive off-season pricing and a shift towards shorter trips, alternative accommodations. Online Travel Agencies (OTAs) in India have experienced a significant boost in bookings during the monsoon season, with a surge of up to 15 to 20 per cent year on year. This surge can be attributed to budget-conscious travellers, including millennials, Gen Z, young couples, and solo adventurers, who take advantage of the off-season pricing and explore both offbeat and popular tourist destinations. According to data from multiple OTAs, such as Yatra.com, ixigo, Cleartrip, Thomas Cook, and SOTC, there has been an increase in search activity and advance bookings